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Hospitality Powerhouse Unveils New Design and Expands Habitat for Humanity Relationship During Milestone Year

MUMBAI. Fairfield by Marriott, Marriott International’s second largest brand, is celebrating its 30th anniversary year by honoring the brand’s heritage that was born at the Fairfield Farm, unveiling a new brand design and launching a global social responsibility initiative to expand upon its relationship with Habitat for Humanity by launching a national partnership. Yesterday on October 26, hotel associates from Fairfield by Marriott Kathmandu and members of the international press worked alongside Habitat for Humanity Nepal in building a home for a local family in Kavre, Nepal – an area that was affected by the 2015 earthquake, situated 32 kilometers outside of the capital city. Fairfield by Marriott Kathmandu joined Fairfield hotel teams around the world in celebrating the brand’s 30th anniversary as part of the “Rally to Serve” initiative. Fairfield by Marriott, one of the hospitality industry’s fastest-growing brands with nearly 900 locations worldwide, first took root at the Fairfield Farm – a Hume, Virginia, United States ranch purchased by J.W. and Alice Marriott in 1951.Fairfield Farm, nestled amongst the Blue Ridge Mountains and the Rappahannock River, served as a retreat from the everyday chaos where the Marriott family perfected their art of hosting – they hosted friends, business associates, and dignitaries alike (including U.S. presidents Eisenhower and Reagan) – and seeded the inspiration for the brand’s founding in 1987. Like its namesake, the brand was founded to provide a calm and seamless stay for all types of travelers. Soon, a legacy of trusted service and family treatment was established, along with the Fairfield 100% Guarantee service philosophy, which is proudly upheld by the brand’s more than 3,000 associates worldwide today. “While Fairfield by Marriott has achieved rapid global growth, entering new markets like Brazil, China and Nepal this year, those seeds were planted 30 years ago when the Fairfield Farm inspired a seamless service experience that has helped propel the brand,” said Janis Milham, Senior Vice President and Global Brand Leader, Classic Select Brands. “Now in our milestone year, we’re building onto our foundation of trusted service by unveiling a new modern décor package inspired by our roots.”
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