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Saregama launches Carvaan Minifor millennials

Bluetooth digital player preloaded with 251 retro hits 
After the grand success of Carvaan, Saregama India launchesCarvaan Minia sleek andportable bluetooth speakertargeted at people who want to carry their music with them. Priced at Rs. 2490,Carvaan Mini allows you to stream music from your phone or music streaming apps, plug in your pen drive and also listen to a pre-loadeded collection of 251 most popular retro Hindi songs, sung by Mohammed Rafi, Kishore Kumar, Lata Mangeshkar, Asha Bhosle and Mukesh.This new offering by Saregama,combines the best of music and digital technology in an easy to use form factor. Vikram Mehra, Managing Director, Saregama says, “Carvaan Mini is forthose music lovers who want to listen to music anywhere anytime.Along with 251 greatest songs selected based on data analytics, Carvaan Mini also doubles up as a personal music player withits USB and Bluetooth functionality. For today’s youth music is an essential and a personal part of life; and Mini positions itself comfortably in this space.” Although small in size, Carvaan Mini supports powerful speakers to play both Saregama’s preloaded songs and your personal music through Bluetooth 4.1, USB 2.0 and AUX IN. The Carvaan Mini is a reliable companion that can create instant entertainment anywhere be it a house party, a picnic or even just chill time with friends. Carvaan Mini’s rechargeable battery lasts approximately 4-5 hours. It will be available in 2 colours and can be purchased from saregama.com, Amazon and major chains like Croma, Reliance Digital etc. Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing, television software and digital content. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.
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